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5 business books every business owner needs to read

We live in a time where technology advances every day, and new approaches to operating a modern and innovative business evolve constantly. Sadly, we also live in a time where people don’t think they have the time to embrace these positive changes in the business world; as they are too consumed in every layer of working IN their business instead of working ON their business.

With simple changes and guidance things can turn around for you and your business, and you can free up much needed time to spend learning and reading about modern business revolutions. At Baggetta & Co, our business advisory services achieve this and more, giving you back financial freedom and invaluable time to not only work ON their business but also the freedom to spend more time with family and loved ones.

Here are some books that we personally recommend to our business advisory clients, once they are on track and have time to work ON their business, and that inspire greater business development:

1. Who Says Elephants Can’t Dance – by Lois V Gerstner

This book tells the story of Lou Gerstner, the CEO of computing company IBM and how his historic business achievements pulled a company destined for disaster out of the gutter and into the spotlight. The book follows Lou’s accomplishments in business through five sections of the text titled ‘Grabbing Hold’ ‘Strategy’, ‘Lessons Learnt’ and ‘Observations’. This book instructs you on how to be a leader in your business and how to enhance staff motivation.

2. Crush It! – by Gary Vaynerchuk

This book outlines the importance following your passions and doing what you love every day in your career. Gary tells his story of how he turned a hobby of his into a national industry leading business, through the power of the internet and social media. He explains how times have changed and businesses need to embrace technological changes in order to stay competitive. This book is great as it is both a guide for beginners into the world of utilizing the internet and social media for business succession, as well as an informative tool for already tech-savvy business owners.

3. The 7 Habits of Highly Effective People – by Stephen R Covey

In this text, the author Stephen Covey offers a step by step guide to assist and offer advice on tackling personal and business related problems head on. The book focusses on traditional values of fairness, integrity, service and dignity, while asking readers to remember them when embracing change or any other issue that may arise. Although this book isn’t as creative as the rest, I believe the wisdom told in reminding us of the basic business practices is invaluable, and a necessary reminder for us to take a step back and slow things down.

4. The Power of your Subconscious Mind – by Dr Joseph Murphy

This book is for the readers who want some scientific facts to back up what they are being told. Dr Joseph delves into the science behind the influence your subconscious mind has over everything that you do, whether it be personal or work related. He explains the little things we can do to train our mind to benefit our life in so many aspects. The book follows real life stories of people who have tried the techniques, and offers insight into the fact that our minds’ have the power to enhance our business and personal relationships. This text is great for people who are lacking confidence in their work or who may need a shake out of any slump they may be in.

5. Double Double – by Cameron Herold

This book is targeted at entrepreneurs and small business owners who have a desire to grow at a fast rate and make the most out of their time. Cameron presents easy to understand steps to help readers plan for fast growth, build a company for fast growth and lead for fast growth. He outlines the importance of hiring staff who share the same work ethic as you do and are willing to work hard to achieve your desired outcome. He also explains how utilizing these steps will move your business forward while evening out your work life balance. This book is a must read for business with a strong vision of growth and expansion.


The material and contents provided in this publication are informative in nature only. It is not intended to be advice and you should not act specifically on the basis of this information alone. If expert assistance is required, professional advice should be obtained.

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The information provided on this website, including the material and contents provided in the website publications, are informative in nature only and you should not act specifically on the basis of this information alone. It should not be used as a substitute for legal, business, accounting, tax, financial planning or other professional advice. If expert assistance is required, professional advice should be obtained. Liability limited by a scheme approved under Professional Standards Legislation

Paul Baggetta is the Founder & Principal of Baggetta & Co (ABN 68 786 233 813).

Paul Baggetta has been a Taxation Accountant since 1981, a Financial Planner since 1998, and in 1993 qualified as a Real Estate Licensee, holding a Triennial Certificate (currently not trading) and operated his own Real Estate business for property investment clients for over 5 years as a second business.

Financial planning services are provided by Paul Baggetta as an Authorised Representative (No. 261469) of Capstone Financial Planning Pty Ltd. ABN 24 093 733 969. Australian Financial Services License No. 223135.


Taxation & Accounting services are provided by Paul Baggetta as a Registered Tax Agent (No.61487008) and is a Member of SMSF Association, FIPA & NTAA.