If you are planning to stay in business for the long haul then your business model must be focused on customer satisfaction and customer retention.
A business cannot afford to lose clients as quickly, or faster than it gains new customers. If it does then it cannot grow and may be forced to spend money on trying to find new customers to replace those they have lost. In effect this business would be spinning its wheels and getting nowhere.
One of the keys to business growth and sustainability is to keep your customers and keep them happy. This in turn will also lead to more referrals from existing customers and less money spent on advertising new ones.
Read this interesting piece for more information.
February 2, 2017
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