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Why is client contact so important?

Communication builds long-term business relationships

Good communication is the foundation for every successful relationship. By using effective and continuous communication with your clients, you are ensuring that your business and your name are out there at the front of their mind, and you are maintaining long term relationships. Continuous communication with your clients also aligns yourself to receive valuable feedback from your clients without having to pursue it.

Ongoing communication can be time consuming, no matter what your circumstance as a business owner may be. However, there are many computerised software options available today to ensure you are up to date with your client contacts and history, and to help you better communicate with your clients. You no longer have to rely on a traditional spreadsheet which does not allow you to actively engage with your clients. For more information about computerised software just google CRM software. CRM software is computer software that is designed to help businesses manage customer data and client interaction.

In today’s competitive market, even your most loyal clients can be enticed away to your competitor. This is why regular contact is important to ensure your clients feel valued and return to you for business.

Keeping you contacts up to date and the maintenance of your database needs to be incorporated into your daily businesses processes. These are things like updating contact details in the system when a client moves house or changes email address. An inaccurate, pre-existing database is useless in successful communication.

Another modern communication that helps you keep in touch with your clients is social media. Social media is a huge part of most people’s personal lives as much as it is a promotional tool for businesses to their networked community. Social media applies ‘push strategies’ that allows your message to appear on your clients ‘feed’ without them even searching for you. It is a great tool for brand awareness as information is spread and ‘shared’ quickly through your clients online friends. Social media is also great for brand credibility, if the page you have created receives a great number or likes or views. All of these social media strategies along with many others, can increase leads, awareness of your brand, and brand perception. It is important to engage in and stay relevant on social media by contributing to your page and communicating with users.

A more old fashioned method but one that is successful time and time again is client contact through newsletter distribution. Newsletters are a non-invasive, easy to digest and informative way of staying in contact with your clients. It is important to only include effective content relevant to your business in the newsletter, to ‘though-provoke’ your services to your client’s needs.

Having enough time on your hands to just get through the day is a major challenge for most business owners who already juggle multiple roles. And ongoing client contact and communications can be one of the easiest business activities to delay until tomorrow. Unfortunately this is one activity that you cannot keep delaying, because whilst you are not communicating with your clients – your competitors will be.

IMPORTANT:

The material and contents provided in this publication are informative in nature only. It is not intended to be advice and you should not act specifically on the basis of this information alone. If expert assistance is required, professional advice should be obtained.

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